The Importance of SEO in Marketing Today

The Evolving Significance of SEO in Marketing Today

The Evolving Significance of SEO in Marketing Today

By John Jantsch

SEO

This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast

Marketing Podcast with Dan Shure
Podcast Transcript

Dan Shure

I’ve said it a number times over the last few years – SEO is not going away, it’s simply evolving. I would suggest it has become mostly a strategic element today.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Dan Shure. Shure is an SEO consultant and founder of Evolving SEO.  He and I discuss why search engine optimization is such an important part of marketing and growing your business today and why you need to think about it at a strategic level.

Shure has been helping organizations large and small conquer SEO problems since 2007. After doing SEO on the side (and becoming slightly obsessed with it), Evolving SEO was officially born in late 2010. Evolving SEO is a boutique, four-person SEO team located in the Central Massachusetts, Greater Boston area. They bring clarity to the world of SEO, so that their clients can be more successful online.

Questions I ask Dan Shure:

  • How has SEO evolved over the last five years?
  • How has Google changed over the past few years to provide a better user experience?
  • What are the most important ranking factors?

What you’ll learn if you give a listen:

  • Why an integrated marketing strategy is key to SEO
  • How to begin SEO for companies that are already established
  • Why storytelling is so important for SEO

Key takeaways from the episode and more about Dan Shure:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is sponsored by Ahrefs and I’m giving away a full year subscription to this awesome tool that helps you with search traffic, research your competitors, and monitor your niche. I use this tool every single day. One of my favorite ways to use it is to learn why competitors are ranking so high and what I need to do to outrank them. Click here to see how you can enter to win a full year of this tool ($2000 value). We’ll pick the winner on October 25th!

Need more tips on search engine optimization? Check out our entire Guide to SEO.


Podcast
How Human Connection Elevates Marketing
Marketing Podcast with Seth Godin Podcast Transcript This week on the Duct Tape Marketing podcast, I welcome back Seth Godin. A marketing expert and best-selling author of 19 books, Godin stops by to discuss his latest title, This is Marketing: You Can’t Be Seen Until You Learn to See. He shares why creating empathy and […]
Podcast
Google Ads Changes Affecting Small Businesses
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x