Increase Profits Through Specialization

Increase Profits Through Specialization

By John Jantsch

specialization

Marketing Podcast with Philip Morgan
Podcast Transcript

Philip Morgan

My guest for this week’s episode of the Duct Tape Marketing Podcast is Philip Morgan. He is a consultant at Philip Morgan Consulting who focuses on specialization and helping people find their niche. He and I discuss how to position your business to drive profit and how to become known as the expert in your field.

Morgan helps development shops get more qualified leads without hiring a salesperson. He uses education-based content marketing, marketing automation, and digital outreach to make that happen. He is also the author of The Positioning Manual for Technical Firms.

Questions I ask Philip Morgan:

  • Is it possible to specialize without identifying an industry?
  • Should most businesses look to specialize?
  • What is the decision-making process for how to specialize?

What you’ll learn if you give a listen:

  • How to specialize in your field
  • What potential benefits you’ll receive from specializing
  • Why marketing becomes less of a struggle when you specialize

Key takeaways from the episode and more about Philip Morgan:

Like this show? Click on over and give us a review on iTunes, please!

[RF_CONTEST contest=’7039′]

Podcast
How to Prepare to Sell Your Business
Marketing Podcast with Matt Watson Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Matt Watson. He has been a developer for over 15 years and is the founder and CEO of Stackify. He started the company to solve the biggest challenge he had at his first company, VinSolutions, which […]
Podcast
Why You Must Increase Your Negative Reviews
Marketing Podcast with Jay Baer Okay, I’ll admit, the headline for this post probably seems a little odd, so let me explain. No one likes or wants negative reviews, but the fact is, that’s how you get better. In a perfect world, everything your business does makes the customer smile, but I don’t know too […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.