Increase Profits Through Specialization

Increase Profits Through Specialization

By John Jantsch

specialization

Marketing Podcast with Philip Morgan
Podcast Transcript

Philip Morgan

My guest for this week’s episode of the Duct Tape Marketing Podcast is Philip Morgan. He is a consultant at Philip Morgan Consulting who focuses on specialization and helping people find their niche. He and I discuss how to position your business to drive profit and how to become known as the expert in your field.

Morgan helps development shops get more qualified leads without hiring a salesperson. He uses education-based content marketing, marketing automation, and digital outreach to make that happen. He is also the author of The Positioning Manual for Technical Firms.

Questions I ask Philip Morgan:

  • Is it possible to specialize without identifying an industry?
  • Should most businesses look to specialize?
  • What is the decision-making process for how to specialize?

What you’ll learn if you give a listen:

  • How to specialize in your field
  • What potential benefits you’ll receive from specializing
  • Why marketing becomes less of a struggle when you specialize

Key takeaways from the episode and more about Philip Morgan:

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