Insights on Engagement

Insights on Engagement

Insights on Engagement

By John Jantsch

engagement

Marketing Podcast with Karen Steele
Podcast Transcript

Karen Steele Marketo

My guest for this week’s episode of the Duct Tape Marketing Podcast is Karen Steele, GVP of Corporate Marketing for Marketo. She and I discuss the findings from The State of Engagement, insights on engagement from over 2,000 global consumers and marketers.

The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations have shifted to require more from the brands they buy from—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage. As the Engagement Economy matures, marketers must rapidly transform their strategies, methods, and tactics in order to stay relevant. 

Questions I ask Karen Steele:

  • What’s the most common way that consumers engage today?
  • Has the way people buy changed?
  • What are they key differences between B2B and B2C engagement?

What you’ll learn if you give a listen:

  • Where the customer experiences the biggest gap in their customer journey
  • How culture plays into engagement
  • How to drive more top-of-funnel engagement

Key takeaways from the episode and more about Karen Steele:

Like this show? Click on over and give us a review on iTunes, please!


Podcast
How Human Connection Elevates Marketing
Marketing Podcast with Seth Godin Podcast Transcript This week on the Duct Tape Marketing podcast, I welcome back Seth Godin. A marketing expert and best-selling author of 19 books, Godin stops by to discuss his latest title, This is Marketing: You Can’t Be Seen Until You Learn to See. He shares why creating empathy and […]
Podcast
Google Ads Changes Affecting Small Businesses
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x