Know, Like, and Trust – You need them all to make the sale

Know, Like, and Trust – You need them all to make the sale

By John Jantsch

Too many small business owners focus most of their attention on single event lead generation promotions.

The most effective lead generation comes from the careful combination of many tactics, but I have found that no lead generation strategy is complete until it weaves the use of advertising (know), public relations (like), and referrals (trust) around a unified message or brand.

It is the momentum and cumulative impact of presenting your message in each of these arenas that eventually allows you to cut through the clutter and become the provider of choice to a market.

Each area is equally important to your overall success and each area must receive the attention needed to let your market know you are serious about earning their business.

So, how does your current lead generation system measure up?


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