Why Landing Pages Are So Useful For Your Website

Why Landing Pages Are So Useful For Your Website

Why Landing Pages Are So Useful For Your Website

By John Jantsch

12-step-landing-page-rehab-thMarketing Podcast with Rick Perrault and Oli Gardner

Landing pages are no longer a nice thing dreamed up by Internet marketer types to squeeze people into marketing funnels.

No, landing pages are a thing. They are foundational in terms of lead capture and guiding people along the path they choose to take.

They are now standard fare for offering any form of special content, sign-up for webinars and even focus on a specific niche or geography.

This week we revisit my convert my conversation with Rick Perrault and Oli Gardner, CEO and Director of Marketing at Unbounce, respectively.  We discuss how and when to use landing pages and the most important elements to consider when creating them.

Questions I ask Rick and Oli:

  • What is a Landing Page?
  • Is there a list of must-haves in the landing pages you create?
  • How do you design a landing page to convert visitors?

What you’ll learn if you give a listen:

  • When and where to use landing pages
  • Why landing pages can keep your visitors come being distracted
  • How to improve your conversion rate with video

Podcast
Developing Content for Your Mobile Audience
Have you ever seen content on a mobile device that you’re excited to read and click through to view it only to realize you need to squint or zoom in to read it? It’s frustrating, not only because it’s inconvenient, but because it’s so easily avoidable. We live in the age of mobile, and if […]
Podcast
The Value of Discoverable, Shareable, and Useful Content
Marketing Podcast with John Jantsch About Creating Useful Content There’s no way around it, there are a lot of marketing channels today. I’m counting eighteen as of now (which can obviously change very quickly). When I started my business we had six or seven ways to reach our prospects and customers. A lot has changed. […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.