You’ve certainly heard all the talk about the need for passion in your work. There’s no doubt that doing what you love is essential, but getting really good at what you love is how you turn it into a profession. Passion alone isn’t always enough when it comes to creating a mutual exchange of value.

So here’s my love note to all the business owners, entrepreneurs and would be cubicle escapees. Never forget this in your search for work that feeds your passion! Happy Valentine’s Day.

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