Made to Stick Podcast

Made to Stick Podcast

By John Jantsch

Marketing podcast with Chip Heath (Click to listen, right click and Save As to download – subscribe now via iTunes

For this episode of the Duct Tape Marketing podcast I reached back into the archives and grabbed a greatest hits session with Chip Heath, co-author, with his brother Dan, of the mega hit Made to Stick.

Chip, Stanford Professor and Dan, Duke Professor, also write a terribly smart column for Fast Company.

Also, check out this AMEX Open Forum video with Dan Heath – How to Stand Out in a Crowd – “It’s not enough to be 3% better and 2% cheaper.”


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How to Make Better Decisions
Podcast interview with Chip Heath There’s a running joke in my family. When my girls were growing up I would often shout out to each of them as they were off to the next party or outing – “Make good choices!” While I was completely sincere in my words it never failed to draw a […]
Podcast
Made to Switch with Chip Heath
Marketing podcast with Chip Heath (Click to play or right click and “Save As” to download) – Subscribe now via iTunes Hopefully you recognize the title of this post as a play on Chip and Dan Heath’s wildly popular book Made to Stick and the recently released offering Switch. As I read through Switch in […]

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