How to Market a Product Idea That Nobody Has Heard Of

How to Market a Product Idea That Nobody Has Heard Of

How to Market a Product Idea That Nobody Has Heard Of

By John Jantsch

new product idea

Marketing Podcast with Jonah Lupton
Podcast Transcript

Jonah Lupton

My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonah Lupton. He is an entrepreneur, advisor, and podcaster who has started numerous companies, including his current company, SoundGuard. He and I discuss his journey of creating a product in a category of its own.

SoundGuard is a sound solutions company offering a variety of products and coatings that provide tremendous sound protection by significantly reducing sound transmission. Their products and coatings are being used on walls, ceilings, and windows in many different industries including hospitality, healthcare, residential, education, and commercial.

Questions I ask Jonah Lupton:

  • What has your entrepreneurial journey looked like?
  • How much skepticism do you encounter?
  • Do you have an endgame in mind?

What you’ll learn if you give a listen:

  • What Lupton’s measurement of success looks like
  • What the challenges are of creating a new category
  • What previous successes and failures have taught Lupton

Key takeaways from the episode and more about Jonah Lupton:

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