What Does the Future of Podcasting Look Like?

What Does the Future of Podcasting Look Like?

By John Jantsch

podcasting

Marketing Podcast with Tom Webster
Podcast Transcript

Tom Webster

I’ve been podcasting a long time and it’s been pretty fun to see how this “channel” has evolved, particularly of late.

The podcast or audio distribution format has definitely hit mainstream status. Radio and TV networks look to this form of distribution as the way forward and big time players like NPR have embraced it fully as a way to reach an audience increasingly tuning radio out.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Tom Webster. Not only is he a writer and a speaker, he’s also the VP of Strategy and Marketing for Edison Research. He and I discuss his annual series of studies on podcasting, one of my favorite topics. (Make sure you check out the research listed below in the links.)

Webster has nearly 20 years of experience researching consumer usage of technology, new media, and social networking, and is the principal author of a number of widely-cited studies, including The Social HabitTwitter Users in America, and the co-author of The Infinite Dial, America’s longest-running research series on digital media consumption. He is also the co-author of The Mobile Commerce Revolution, and a popular keynote speaker on data and consumer insights. 

Questions I ask Tom Webster:

  • What can brands and podcasters learn from your studies on podcasting?
  • What types of content are most popular on podcasts?
  • What is the key to podcasting growth?

What you’ll learn if you give a listen:

  • Why podcasting has really started to take off
  • What the secret weapon in podcasting is right now
  • What the future of podcasting looks like

Key takeaways from the episode and more about Tom Webster:

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