Sonic Branding and the New Rules of Marketing and PR

Sonic Branding and the New Rules of Marketing and PR

By John Jantsch

marketing and music

Marketing Podcast with David Meerman Scott
Podcast Transcript

David Meerman Scott

My guest for this week’s episode of the Duct Tape Marketing Podcast is David Meerman Scott, one of the pioneers of inbound marketing and author of many books including the 6th edition of The New Rules of Marketing & PR. The New Rules of Marketing & PR has been translated into 29 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 375,000 copies sold so far. He and I discuss current marketing trends and best practices as well as his new project, Signature Tones, a sonic branding studio.

Scott is an internationally acclaimed strategist, whose books and blogs are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products, and organizations stand out, get noticed and capture hearts and minds. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking,World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in production as a feature-length film) and Marketing Lessons from The Grateful Dead.

Questions I ask David Meerman Scott:

  • What is new in the 6th edition of your book?
  • How has content evolved over the years?
  • How has social media evolved, good or bad, in the last few years?

What you’ll learn if you give a listen:

  • Why it’s essential to have your own blog and website and not rely on other platforms
  • How inbound and outbound marketing efforts work together
  • What exactly sonic branding is and why Scott got involved

Key takeaways from the episode and more about David Meerman Scott:

Like this show? Click on over and give us a review on iTunes, please!


Podcast
The New Rules of Sales and Service
Marketing Podcast with David Meerman Scott My guest for this week’s episode of the Duct Tape Marketing Podcast is my friend David Meerman Scott, author of the longstanding best seller New Rules of Marketing and PR and the more recent, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, […]
Podcast
The Five Most Engaging Podcasts of the Year
I’ve been recording podcast interviews since some time in 2005 and it’s one of my favorite things to do. The show has opened some pretty cool doors and allowed me to meet some very cool people. This year I met the likes of Harvey MacKay, Stephen Pressfield, Eric Reis, Derek Sivers, Kevin Kelly and Hugh […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.