How to Tap Into the Subscription Economy

How to Tap Into the Subscription Economy

How to Tap Into the Subscription Economy

By John Jantsch

subscription economy

Marketing Podcast with Anne Janzer
Podcast Transcript

Anne Janzer

My guest for this week’s episode of the Duct Tape Marketing Podcast is Anne Janzer. She is an award-winning author and non-fiction writing coach who has written books like The Writers Process and The Workplace Writer’s Process. She and I discuss her book, Subscription Marketing: Strategies for Nurturing Customers in a World of Churn.

As a professional writer, Janzer has worked with more than one hundred technology companies, writing in the voice of countless brands and corporate executives. She enjoys working with writers to improve their processes and communication skills, so they can share their thoughts and ideas with the world. She also works with select nonfiction authors as a developmental editor.

Questions I ask Anne Janzer:

  • What does the subscription economy mean for marketers?
  • What are some unique examples of subscription marketing?
  • How do you incrementally measure the value of value nurturing?

What you’ll learn if you give a listen:

  • Where the customer journey plays into subscription marketing
  • What rolls content and social media play in the subscription world
  • How subscription marketing impacts the delivery of value

Key takeaways from the episode and more about Anne Janzer:

Like this show? Click on over and give us a review on iTunes, please!


Podcast
Letting Go of Perfection in Order to Achieve Your Goals
Marketing Podcast with Petra Kolber Podcast Transcript This week on the Duct Tape Marketing Podcast, I speak with Petra Kolber. She is an expert in positive psychology and fitness, and she uses this unique background to help companies and individuals find joy, passion, and productivity. With 25 years of experience in the fitness industry, Kolber […]
Podcast
The Secrets to Scaling Your Business
Marketing Podcast with Mandy McEwen Podcast Transcript My guest this week on the Duct Tape Marketing Podcast is Mandy McEwen. She is the founder and CEO of Mod Girl Marketing and is an expert in helping companies and digital agencies scale. Having founded her company back in 2010, McEwen shares what she’s learned from her experience, […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.