How to Be Successful By Honing What Makes You Powerful and Authentic

How to Be Successful By Honing What Makes You Powerful and Authentic

How to Be Successful By Honing What Makes You Powerful and Authentic

By John Jantsch

Marketing Podcast with Carrie Kerpen
Podcast Transcript

Carrie Kerpen

My guest for this week’s episode of the Duct Tape Marketing Podcast is Carrie Kerpen. She is the co-founder and CEO of Likeable Media, an award-winning content studio that was named Crain’s sixth Best Place to Work in NYC. She is also the author of Work It: Secrets for Success from the Boldest Women in Business. She and I discuss lessons learned from her interviews in the book and how the takeaways can apply to both men and women.

Kerpen is what you might call an “accidental” entrepreneur. Despite having a rather loud inner self-critic, she built a multimillion-dollar social media agency at a time when there was no one to teach you about social media marketing. She and her husband did it without any formal education on how to start or run a business. In fact, before she started their company, she didn’t have a single day of agency experience.

Kerpen has been featured in the New York Times, ABC World News Tonight, FOX News, and CNBC. She has keynoted conferences in London, Las Vegas, Mexico City, and New York, among others.

Questions I ask Carrie Kerpen:

  • Why is failing important?
  • How can women balance family and entrepreneurship?
  • What are the best tips you received from interviewing all of these bold women?

What you’ll learn if you give a listen:

  • How women can balance what’s expected vs. intuition and desire in business
  • Why women often equate imperfection with failure
  • Why bold women must love their look and how that leads to confidence

Key takeaways from the episode and more about Carrie Kerpen:

Like this show? Click on over and give us a review on iTunes, please!


Podcast
How to Optimize Your Website for Voice Search
As we are all aware at this point, voice recognition technology is continuing to get better and better, in fact, it is now believed to be 95% accurate. As users, we’re adapting to this new voice revolution rather quickly (almost 1/4 of mobile search queries are voice search), yet marketers and SEO specialists seem to […]
Podcast
How to Get What You Want In Life
Marketing Podcast with Anthony Sullivan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is entrepreneur and celebrity TV pitchman, Anthony “Sully” Sullivan. He and I discuss his new book, You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life.  With his winning […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.