Webinar Best Practices Throughout the Customer Journey

Webinar Best Practices Throughout the Customer Journey

By John Jantsch

This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast

Marketing Podcast with Omar Zenhom
Podcast Transcript

Omar Zenhom

I’ve been doing webinars for about a decade now and while lots of people have jumped into this tactic, few are using webinars as effectively as they could.

Webinars aren’t just for closing deals – they are content – and as such, can and should be used at every stage of the customer journey. I wrote about using webinars for the customer journey at length here.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Omar Zenhom. He is the co-founder of WebinarNinja, an all-inclusive, easy-to-use webinar platform that allows you to create a webinar in 10 seconds flat. He and I discuss a new release on WebinarNinja as well as how to do webinars well and in a way that will get you results.

Zenhom is also the co-founder of The $100 MBA, the largest alternative business education online. He’s also the host of the podcast, The $100 MBA Show which has delivered 650 lessons and counting to over 50,000 daily listeners.

Questions I ask Omar Zenhom:

  • What makes a good webinar?
  • What was missing from platforms out there that made you want to build your own?
  • What are some effective ways to get businesses what they need out of webinars without the hard sell?

What you’ll learn if you give a listen:

  • How webinars apply to different stages of the customer journey
  • How to serve your customers with webinars
  • How to use webinars for internal purposes

Key takeaways from the episode and more about Omar Zenhom:

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This episode of the Duct Tape Marketing Podcast is sponsored by Ahrefs and I’m giving away a full year subscription to this awesome tool that helps you with search traffic, research your competitors, and monitor your niche. I use this tool every single day. One of my favorite ways to use it is to learn why competitors are ranking so high and what I need to do to outrank them. Click here to see how you can enter to win a full year of this tool ($2000 value). We’ll pick the winner on October 25th!


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