What's Your Word Worth?

What's Your Word Worth?

By John Jantsch

For any professional a strong personal brand is worth its
weight in gold.

Yet, so few people see themselves as a brand. So, as is
no surprise, even fewer market themselves accordingly.

Here’s a little tip. Everyone has a brand. The only real
question is whether your created it intentionally or
accidentally.

Here’s a test. Think of 10 people you know in some
manner, could be personal or could be professional.

I’ll bet for most of those people you could think of one
single word that pretty much describes them in your
mind. Sloppy, shifty, happy, professional, stiff, boring,
awesome, kind. Am I right?

So what’s your word. What one word have you
intentionally captured in the minds of your target
audience. Get this, it doesn’t matter if your audience
is the board room, the PTA or the Society of Financial
Service Professionals. . . intentionally focusing on one
word and then doing everything you can to be that word
is the essence of building a strong personal brand.

Innovative, giving, mentor, smart, expert, guru. . .now
those are some profitable words.

So what’s this take? You must set some goals for your
word. You must be able to articulate and clarify how
you represent your word.

You must develop tools that communicate you own
your word. You must become a better writer, you must
become a better public speaker. You must begin to think
of yourself as a brand.

Because your word is worth a bunch to you.


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