How to Build a Business Around An Unmet Need

How to Build a Business Around An Unmet Need

How to Build a Business Around An Unmet Need

By John Jantsch

Marketing Podcast with Kim Doyal

It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Kim Doyal, the WordPress Chick. She is a podcasting coach, WordPress wizard, co-founder of the #FtheHustle movement, and founder at thewpchick.comShe and I discuss her journey, WordPress best practices, and even dish on the internet marketing crowd.

Doyal’s story is part tragedy, part inspiration. As she reveals on the show, she lost her husband in an accident and found herself at a major fork in the road. How she came through it is the inspirational part.

Today Doyal helps entrepreneurs get clear on what they enjoy doing most in their business, map out a digital strategy and find the right medium for creating content and growing their audience… in a way that works for them.

Questions I ask Kim Doyal:

  • What is #FtheHustle?
  • What are some of your favorite WordPress tools these days?
  • What is the best approach for small businesses to work on WordPress?

What you’ll learn if you give a listen:

  • Why it’s important to just show up
  • Why you don’t need to get in front of thousands of people to grow your business
  • Why connection is key to growing your business

Key takeaways from the episode and more about Kim Doyal:

Like this show? Click on over and give us a review on iTunes, please!

Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.


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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.