Create and Market Work That Lasts

Create and Market Work That Lasts

By John Jantsch

Marketing Podcast with Ryan Holiday
Podcast Transcript

Ryan Holiday

For a creative work to last it must be the right work – but it must also be promoted in the right way. Few people have figured this fine art out like my guest today.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan Holiday. He is a writer, media strategist and author of numerous books including Perennial Seller: The Art of Making and Marketing Work That Lasts. He and I discuss why the majority of revenue is often from content that is over a year old, and how to make that content.

Holiday dropped out of college at nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, and later served as the director of marketing for American Apparel. His company, Brass Check, has advised clients like Google, TASER, and Complex, as well as many prominent best-selling authors. Holiday has written four previous books, most recently The Obstacle Is the Way, which has been translated into seventeen languages and has a cult following among NFL coaches, world-class athletes, TV personalities, political leaders, and others around the world.

Questions I ask Ryan Holiday:

  • What is a perennial seller?
  • Is there a certain approach or process you take to creating perennial content?
  • Is it possible to write a perennial seller around trending topics such as social media?

What you’ll learn if you give a listen:

  • Why even amazing content doesn’t always last
  • What the four steps are to creating a perennial seller
  • How the perennial seller concept can apply to more than just content

Key takeaways from the episode and more about Ryan Holiday:

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